Winner Status:
Category Winner

Client/Brand: 
American Heart Association

Agency: 
ADMERASIA

Campaign Summary:
With a small budget under $400K, Today You Were Ready Hands-Only CPR campaign is American Heart Association's first national AAPI-focused awareness initiative, providing culturally competent content and learning resources for the historically underrepresented AAPI communities. This agile yet impactful breakthrough drives meaningful change in the public health sector.

Client Credits:
Gina Esparza
Natalia Ortiz
Julie Kaufmann








Agency Credits: 
Selina Guo
XiaoHwa Sydney Ng
June Xie
Vivian Lau
Oiling Au Yeung
Clara Lee





Additional Contributors: