Heroes & Headliners
Category
Rising Multicultural Segments
Description
Winner Status:
Category Winner
Client/Brand:
Walmart
Agency:
Momentum Worldwide
Campaign Summary:
The Heroes & Headliners experience sought to change the perception of Walmart’s support of the troops through store events and a night of community building, unity, education, celebration, giveaways, donations & music with diverse performances by Imagine Dragons, Chris Stapleton and H.E.R. All hosted by Rob Gronkowski and Camille Kostek.
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Agency Credits:
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