Iconos
Category
Demonstrated Growth
Description
Winner Status:
Category Winner
Client/Brand:
DishLATINO
Agency:
MARCA Miami
Campaign Summary:
Iconos features adored TV icon from Latin America, El Chavo, from the wildly successful 70s sitcom, ‘El Chavo del Ocho.’ Brought back to life through deepfake technology to share the screen with a Latino icon of today, and DishLATINO’s spokesperson, Eugenio Derbez, to discuss the progress of Latinos and TV.
Client Credits:
Alfredo Rodriguez
Nicole Preston
David Sanchez
Agency Credits:
Alejandro Berbari
Kristen Sabina
Sebastian Aristizabal
Matias Moltrasio
Pipo Bonamino
Simon Deckers
Silvina Soto
Zamar Vives
Geena San Miguel
Andrea Messina
Additional Contributors:
Right Cut Media
LANDIA