DoorDash Launches “Antojo”, Its First-Ever Hispanic Marketing Campaign
Category
Hispanic
Description
Winner Status:
Category Grand Prize Winner
Client/Brand:
DoorDash Inc.
Agency:
Gallegos United
Campaign Summary:
DoorDash launched its first-ever multi-platform bilingual Hispanic creative campaign titled “Antojo” (Spanish for craving). The campaign aimed at authentically connecting with the Latino community and was rooted in the perspective that cravings are a common experience in culture, but “antojos” are a part of the way Latinos live life.
Client Credits:
David Bornoff
Katie Daire
Katie Coffee
Francesca Ravella
Armando Samules
Agency Credits:
John Gallegos
Jose Pablo Rodriguez
Gema Zywiciel
Silvina Cendra
Becky Peterhansen
Jasmin Esquivel
Juan Oubina
Saul Escobar
Cristian Baez
Daniel Marin
Additional Contributors: