The ANA Multicultural and Inclusive Marketing Excellence Awards

The ANA Multicultural and Inclusive Marketing Excellence Awards celebrate the year’s most impactful multicultural advertising campaigns—recognizing the work that drives both business growth and cultural relevance.

These awards spotlight excellence across diverse audiences, including African American, Asian, Hispanic, and Cross-Cultural segments, as well as LGBTQ+, People with Disabilities and Neurodivergent Communities, the 50+ consumer, In-Language Marketing, and Rising Multicultural Segments.

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ANA Unveils Winners of the 2026 Multicultural and Inclusive Marketing Excellence Awards

Coffee mate and Casanova McCann Awarded Best In Show for “The last of the non-coffee lovers”

LOS ANGELES, CALIF. – NOVEMBER 10, 2026 — The Association of National Advertisers (ANA) today announced the winners of the 2026 Multicultural and Inclusive Marketing Excellence Awards, honoring brands that are embracing the full spectrum of consumer identities and embedding inclusive practices to drive measurable impact—achieving both market expansion and brand loyalty. The awards span 23 categories such as Marketing Team of the Year, Music and Brands, Content Marketing, African American, People with Disabilities and Neurodivergent Communities, Hispanic, and includes a Best in Show. The awards were presented last night at an evening gala event during the ANA Multicultural & Inclusive Marketing Conference in Los Angeles, CA.

2026 Award Winners Include:

Top Honor: Best in Show
The Best in Show Award went to Coffee mate and Casanova McCann for “The last of the non-coffee lovers.”

Coffee-mate's "The Last of the Non-Coffee Lovers" campaign reconnected with younger bicultural Hispanic consumers by turning a common cultural assumption on its head. The brand partnered with actor Xolo Maridueña, a self-proclaimed non-coffee drinker, and invited consumers and influencers to help convert him into a coffee fan, generating authentic engagement around Latino cafecito culture. The campaign increased Hispanic household penetration by 1.7 percentage points, drove $5.6 million in incremental sales in just six weeks, and significantly outperformed influencer benchmarks for views and engagement.

Judge commentary on this work included:

  • A perfectly orchestrated comms strategy that starts with a provocation and lets the community do the talking.
  • Such a creative idea that aligns perfectly with a cultural insight and the spirit of the brand while bringing consumers into the story.  Remarkable synthesis of elements and very well executed.
  • Unlike many influencer entries that rely solely on impressions and engagement, this campaign connected creator activity to tangible business outcomes

Marketing Team of the Year: Covered California

Covered California, the official state-run health insurance marketplace for California, completely reimagined its marketing strategy and approach to connecting with audiences at a pivotal time. The team developed "For the Love of Californians," then carried that platform through Open Enrollment, retention communications and culture-first multicultural work across nine languages in a critical time for healthcare - in less than a year.

Additional Major Wins

  • Toyota Motor North America won 6 awards across brands
  • Intertrend Communications and IW Group led agency wins with 6 awards each.
  • McDonald’s, Covered California, and The Coca-Cola Company secured 5 trophies each.
  • Ogilvy earned 5 awards across agencies.
  • Agencies alma and Contender Labs achieved 4 wins each.
  • IW Group and Ogilvy tied for the most Gold level wins across agencies, with each agency receiving 3 Gold trophies.

Download the 2026 Winners List

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ANA’s Multicultural and Inclusive Marketing Excellence Awards Announces 2026 Grand Jury

The 2026 Grand Jury reflects a dynamic cross-section of senior leaders shaping the future of inclusive marketing — executives driving brand growth, cultural connection, creative innovation, and measurable business impact across industries. The Grand Jury plays a pivotal role in evaluating exceptional work across 23 categories, recognizing standout campaigns, and helping define the future of multicultural and inclusive marketing.

Read the full Jury Announcement

“This year’s Grand Jury represents the very best of our industry with leaders who are not only shaping culture, but driving real business growth through it. The caliber of this group sets a high bar for what excellence looks like in multicultural and inclusive marketing and ensures that the work recognized reflects the highest standard of impact, creativity, and relevance,” shares Elliot Lum, EVP of Community and Growth at the ANA.

Meet the members of the 2026 Grand Jury

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See what our 2025 winners have to say about their award-winning achievements.