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The 2024 ANA Multicultural Excellence Awards
Doritos Wins Best in Show for "Dina & Mita”
McDonald's top winning client-side marketer
IPG takes home 18 wins
LAS VEGAS – November 19, 2024 – The Association of National Advertisers (ANA) announced tonight the recipients of its esteemed ANA Multicultural Excellence Awards, which featured 17 award categories, including the Best in Show honor.
Doritos, in partnership with Goodby Silverstein & Partners, won the Best in Show award for its standout campaign “Dina & Mita.” The awards gala, held during the ANA Multicultural Marketing & Diversity Conference in Las Vegas, celebrated leading brands such as McDonald’s, Lexus, Dove and many others for their innovative and impactful multicultural marketing efforts.
This year, ANA introduced the DEIB Excellence category, awarding the Texas Children’s Health Plan in partnership with DLG Research the grand prize. Cadillac in partnership with Jack Morton Worldwide and Kia America in partnership with Inspire Agency also earned accolades in this new category.
McDonald's emerged as the most awarded client-side marketer, achieving the most wins overall (eight) and the most Grand Prize awards (three). The brand’s Grand Prize victories were earned across the Asian, Experiential Marketing, and Small Budget categories, honoring its standout campaigns: “Sweet Connections AI,” “McDonald’s Immersive Dining Experience,” and the “Sauces Campaign.” On the agency side, IPG's IW Group mirrored this success with the most wins overall (eight) and the most Grand Prize-level awards (three). Additionally, IPG led as the holding company with the most total wins, amassing an impressive 18 victories across various categories.
The full list of 2024 winners can be viewed: 2024 Winners list
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The entry phase for the 2024 Multicultural Excellence Awards program has ended.
Since 2001, the ANA Multicultural Excellence Awards offer the ultimate opportunity to showcase work that makes a difference and celebrate the teams who are leading the charge in establishing an unwavering, authentic commitment to effectively include and engage with diverse, multicultural audiences.
It is crucial for brands to be culturally relevant to all customers, regardless of gender, race, ethnicity, sexual or gender identity, ability, or age. Multicultural Excellence Award winners showcase insights and learnings from the brands taking strategic steps to ensure their engagement with diverse consumer segments is relevant, inclusive, creative, and compelling.
The ANA Multicultural Excellence Awards program is judged by a select jury of industry leaders to select the entries that represent best-in-class examples of multicultural marketing — work that features powerful cultural insights that ultimately helps brands to effectively connect with diverse consumers.